Capital FM in London are once again hosting a big summer concert at Wembley Stadium - The Summertime Ball.
There's a shedload of activity happening on the site as a result and Facebook & Twitter were abuzz as the artists were announced - the #STB hashtag even made it into the global trending topics.
My involvement has been minimal as I've been beavering away on other things. I did, along with m'colleague Mr. Sam Rayment, build an embeddable widget for easy syndication of news.
As the Summertime Ball approaches the widget will be dispaying more artist announcements, ticketing updates and then (probably) teasers about the running order and any special surprises that partygoers could expect. Throughout the day the editorial team put in a superhuman effort to keep the site bang up-to-date with onstage hpotos, backstage interviews and all the latest gossip.
This is the widget....
The idea behind the widget is to encourage third party sites to display the news and (in terms of increasing our google juice) to embed links back to the capitalfm.com domain. We're all about the backlinks, baby - and especially about the deeplinks i.e. links to URLs other than the root domain URL.
The embed code looks like this:
<div id="g_radio_widget_1" style="width:300px;">
CapitalFM</a> Summertime Ball</h2>
<div id="g_radio_news_1"> </div>
<p><a href="http://www.capitalfm.com/summertime-ball/">More Summertime Ball</a></p>
In future we'll be hoping to offer widgets focussed entirely around specific artists and maybe even around 'content type' - latest interviews maybe? Latest videos?
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